Dealer Entry    |   Turkish
 
NAME OF EXPERTISIM ON PL; VİKİNG

Viking Cleaning and Cosmetic Products company  places in the market with his new and modern factory  which is europenean standarts,43.000 square meter area,and  with  annually 214.000 tons production capasity,is located  in İzmir-Kemalpaşa.

Viking’s daily  capasity is 850 tons and annuall capasity 214.000 tons.With this cpacity,it  realizes  %24 of total sales from PL  sales. Viking is %100 turkish capital  company  and has been producing PL products to many of  domestic and  abroad companies.

Viking  is inPL business  with these companises; Tesco-Kipa,Bizim Toplu Tüketim,Carrefour,Dia,Pehlivanoğlu,Adese,Aytaş-Tespo,Besaş,Kiler,and Gimsa  retailers which   are wellknown companies  in Turkiye.
With his new investment,his sales increased  %220   in 2006 vs 2007.Viking’s export sales is 1,2 miillion  USD
and sells  to  Turkısh Republic Countries, Europenean market,Africa and  USA markets. PL brand  diswashing liquid  is being  produced  for the states  Newyork,Chicago,Boston,Connecticut,Philedelphia  by Viking.


PL SITUATION IN  TURKİYE;
 According to 4th edition report of  Retailing Institute and Resarch Department  this year, in 2002 year PL products  realised    increase %69 via  previous year.
In 2003, ıt’s reduced to %39 and ,in 2004  reduced %33,5.
In previous terms, the biggest inrease cathegory was food . By 2004 the priority has changed ,and the biggest  inrease realised  in cosmetic cathegory. Cleanin  cathegory made a little correction  min 2004.The image of  PL products increased  by 2003. But it still needs image inrease  about quality of the products.

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