Viking Cleaning and Cosmetic Products company places in the market with his new and modern factory which is europenean standarts,43.000 square meter area,and with annually 214.000 tons production capasity,is located in İzmir-Kemalpaşa.
Viking’s daily capasity is 850 tons and annuall capasity 214.000 tons.With this cpacity,it realizes %24 of total sales from PL sales. Viking is %100 turkish capital company and has been producing PL products to many of domestic and abroad companies.
Viking is inPL business with these companises; Tesco-Kipa,Bizim Toplu Tüketim,Carrefour,Dia,Pehlivanoğlu,Adese,Aytaş-Tespo,Besaş,Kiler,and Gimsa retailers which are wellknown companies in Turkiye.
With his new investment,his sales increased %220 in 2006 vs 2007.Viking’s export sales is 1,2 miillion USD
and sells to Turkısh Republic Countries, Europenean market,Africa and USA markets. PL brand diswashing liquid is being produced for the states Newyork,Chicago,Boston,Connecticut,Philedelphia by Viking.
PL SITUATION IN TURKİYE;
According to 4th edition report of Retailing Institute and Resarch Department this year, in 2002 year PL products realised increase %69 via previous year.
In 2003, ıt’s reduced to %39 and ,in 2004 reduced %33,5.
In previous terms, the biggest inrease cathegory was food . By 2004 the priority has changed ,and the biggest inrease realised in cosmetic cathegory. Cleanin cathegory made a little correction min 2004.The image of PL products increased by 2003. But it still needs image inrease about quality of the products.